Quickly create and manage engaging customer experiences with clicks, not code

Today, we’re announcing Commerce Page Designer—a new low-code feature in Commerce Cloud that enables companies to dynamically create and manage their eCommerce sites in a fast and visual way.

In the hyper-competitive battle for shoppers, companies must be able to make changes to their eCommerce sites at the drop of a hat. For example, a retailer’s eCommerce site needs to reflect seasonal events such as a new marketing campaign, a special Fourth of July showcase, or an ad hoc promotion, such as a flash sale based on excess inventory. These are often time-sensitive shopping windows, and eCommerce success hinges on delivering timely, relevant and personalized content. Commerce teams can’t afford to wait days or weeks for a developer to make these changes, which is what most sites require.

This is what led us to Commerce Page Designer.

With easy-to-use capabilities, merchandisers and marketers can quickly design rich, engaging ecommerce experiences without code:

  • Create—Simply click, drag and drop components like new or
    seasonal merchandise, banners, carousels and more into any digital
    storefront. Now, companies are armed with the tools they need to build
    deeply customized, robust webpages, leveraging a library of reusable
    components. Even more, companies and third-parties can build custom
    components unique to specific business needs, including campaigns,
    seasonal offerings and more. For example, if a retailer is launching a
    new marketing campaign for a special event like the back-to-school—their
    business teams will be able to use out-of-the-box, custom or
    third-party components to quickly build a new landing page on their site
    supporting this campaign.
  • Preview and Schedule—Preview website content by device type
    across desktop, tablet and mobile, enabling companies to surface the
    most relevant content to their customers. Teams can also schedule
    website content on individual pages by date, time, customer group and
    locale. Now, companies can populate content on their storefront at the
    right time and by the right customer group, device type, as well as
    language and locale prior to launching this new campaign.
  • Reuse—Quickly configure and update pages by saving and
    reusing components and pre-built page layouts from any digital
    storefront. Out-of-the-box, third-party and custom-built components arm
    companies with the layouts and functionality they need to get up and
    running fast. Now, with reusable components and pages, the Father’s Day
    homepage that ran last year can be quickly updated and deployed with
    just a few clicks.

Using Commerce Page Designer, marketers and merchandisers can
populate content on their storefront, embed Einstein Product
Recommendations to surface the most relevant apparel and schedule their
content in advance by customer group, device type, as well as language
and locale prior to launching this new campaign.

To learn more about the new Commerce Page Designer, be sure to visit Salesforce Commerce Cloud here, the blog post and check out the Commerce Cloud keynote at Connections here.

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